Company News, Marketing News

Consumers Have a Nose for Fragrance This Summer Says Spate

Pheromone perfumes (+98.5% YoY growth), known for their ability to enhance attraction and allure, have captured the interest of fragrance enthusiast.

Author Image

By: Lianna Albrizio

Associate Editor

Scent is a deeply personal experience, and it's no wonder, considering how closely tied our olfactory system is to our memory.    A specific fragrance, such as Viva La Juicy or Chanel No. 5, can transport consumers back to time periods, places and people that may no longer exist in our lives. In the pursuit of understanding the ever-evolving fragrance landscape, New York City-based beauty trend tracker Spate has been analyzing data to identify the top growing fragrance trends in the...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters